Privacy and Cookie Policy

Last Updated: March 5, 2026

EK Disposal Services LLC ("we," "us," or "our") operates the website https://ekdisposalservices.com and provides waste management, dumpster rental, and related disposal services. We are committed to protecting your privacy and ensuring the security of your personal data.

This Privacy and Cookie Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our services, including our automated booking tools, AI receptionist, CRM, and SMS communication features. Our digital infrastructure is powered by Heartland Digital Studio, utilizing the GoHighLevel ("GHL") platform for CRM, unified messaging, scheduling, and automation workflows.

1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked to you ("Personal Information").

A. Information You Provide Directly:

  • Contact & Rental Data: Name, email address, phone number, service/delivery address, and business name provided via rental forms, chat widgets, or booking tools.
  • Payment Data: Billing information and credit card details (processed securely via third-party payment processors like Stripe).
  • Communication Data: Records of your interactions with our AI receptionist, SMS chat widgets, and support team regarding quotes, scheduling, or service issues.

B. Information Collected Automatically:

  • Usage Data: IP address, browser type, device information, and pages viewed on our site.
  • Tracking Data: Information gathered through cookies and pixels regarding your interaction with our website.

2. How We Use Your Information

We use the collected data for the following purposes:

  • Service Delivery: To manage dumpster rentals, schedule deliveries and pickups, and process payments.
  • AI & Automation: To facilitate "missed call text-back," AI-driven responses to inquiries, and automated rental reminders.
  • Scheduling Support: Our AI receptionist processes lead data to qualify requests, suggest available rental windows, and route urgent messages to our dispatch team.
  • Communication: To send service updates, weight overage notifications, invoices, and follow-up requests for reviews.
  • Compliance: To enforce our Rental Agreement and meet legal/tax obligations.

3. Cookies and Tracking Technologies

We use cookies to enhance your experience:

  • Essential Cookies: Required for site functionality (e.g., security).
  • Analytical Cookies: Help us understand site traffic (e.g., Google Analytics).
  • Functional Cookies: Remember preferences, such as chat history.
  • Marketing Cookies: Used to track the effectiveness of our local advertising.

4. SMS and Mobile Communication (A2P 10DLC Compliance)

EK Disposal Services LLC utilizes SMS/MMS and mobile messaging automation to provide faster service to our customers.

  • Opt-In / Consent: By providing your mobile number or opting in via our website forms/chat, you consent to receive text messages related to your rental (e.g., delivery confirmations, pickup alerts, and responses to your inquiries). Message and data rates may apply.
  • Data Protection (No Marketing Sharing): Phone numbers and mobile messaging consent collected for SMS/MMS purposes are not shared with third parties or affiliates for their own marketing or promotional purposes. We do not sell or rent SMS/MMS opt-in data.
  • Opt-Out: You may opt out of SMS communications at any time by replying "STOP". For help, reply "HELP".

5. Data Sharing and Disclosure

We do not sell your personal information. We share data only as needed to operate:

  • Platform Providers: Data is processed through our CRM and automation platforms (e.g., GoHighLevel) to manage your rental workflow.
  • AI Logic: Data may be processed through AI models to power our automated receptionist and lead response features.
  • Payment Processors: Transaction data is handled by secure third-party processors.
  • Legal Requirements: We may disclose information if required by law or to protect our property (e.g., in cases of equipment damage or theft).

6. Data Security & Retention

We implement industry-standard security measures, including SSL encryption, to protect your data. We retain personal information for as long as necessary to provide services, resolve billing disputes (such as tonnage overages), and comply with tax laws.

7. Your Rights

Depending on your location, you may have the right to:

  • Access or request a copy of the personal data we hold.
  • Request correction or deletion of your information.
  • Opt-out of marketing communications (SMS opt-out is described in Section 4).

To exercise these rights, please contact us using the details below.

8. Contact Us

If you have questions about this policy or our data practices, please contact:

EK Disposal Services LLC
Whiteville Rd,

Mount Pleasant, Michigan 48858
Email: trashendash@gmail.com
Website: https://ekdisposalservices.com

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